Market to the customers who already bought.
Your best audience is the one that has already paid you, and in most retail stacks it never reaches the marketing team. We build the integration layer between your POS and your marketing systems so every transaction becomes something you can act on.
Case Study
Reaching the Customers You Already Have
“If your business started before the ecommerce boom, you're leaving money on the table.”
Every past sale is a customer who already trusts you. Odds are high they'll need you again. But the market is competitive, and if you're not the one talking to them, someone else is.
The obstacle is structural, not strategic. Your point of sale knows who walked in and what they bought. Your marketing platform knows who's on your email list. The two have never spoken. So your in-store customers, the bulk of revenue for most legacy retailers, stay invisible to marketing.
Here's an example.
The client
An outdoor retailer with multiple locations and a marketing list built almost entirely from ecommerce. Years of in-store purchase data sat in the POS, unused.
What we built
A custom integration connecting their point of sale to their ERP and marketing stack. Purchase history, store location, and subscription status now flow automatically. New customers subscribe at checkout. Past customers were brought in through a historical data upload and a custom double confirmation automation.
What it enabled
Purchase history segmentation.
Market relevant products to people based on what they actually bought.
Store and regional targeting.
Campaigns use a customer's home store to stay locally relevant.
Reactivation.
Years of anonymous transactions became a reachable, compliant audience.
Results
Results
+118%
growth in marketing reach storewide, with individual locations gaining as much as 52%
$65K → $140K
in daily revenue visibility, from ecommerce only to all channels, more than doubling what the marketing team could measure and attribute against
Full
attribution on email and SMS. No more guessing whether a campaign drove revenue.
What We Build
The connective tissue your stack is missing
Shopify POS, Square, Lightspeed, NCR, Aptos or a custom system on one side. Salesforce, HubSpot, Dynamics, Klaviyo or Braze on the other. We build the layer in between.
Transaction-Level Identity Resolution
Match in-store purchases to the right customer profile even when the POS only captured a phone number, email or loyalty ID. We deduplicate across systems so one person is one record.
Two-Way Sync Across Your Stack
Purchase history flows into your CRM. Segments and profile updates flow back out to your POS, ecommerce platform and marketing tools. Every system stays current without a manual export.
Audiences Your Marketing Tools Can Use
Push purchase-based segments straight into Klaviyo, Braze, Salesforce Marketing Cloud or your ad platforms, so campaigns target what customers actually buy instead of what they clicked.
What It Unlocks
Campaigns you cannot run today
Replenishment & Repeat Purchase
Reach a customer when the thing they bought is due to run out or the season they shop in comes back around, timed off the actual transaction date.
Purchase-Based Personalization
Product recommendations, store-level targeting and lifecycle messaging driven by what is in the basket history rather than what got clicked in an email.
In-Store Attribution
Connect marketing activity to the revenue that lands at the register, so the channels driving store traffic stop looking like they drive nothing.
What changes when your POS and marketing systems finally talk
Before
- In-store buyers are invisible to your marketing team
- The same customer exists three times across three systems
- Online and offline revenue reported separately, never together
- Segments built from email clicks, not purchase behavior
- Every new tool means another one-off manual export
After
- Every transaction is attached to a customer profile
- One deduplicated customer record across POS, CRM and ecommerce
- In-store and online activity reported side by side
- Audiences built from real purchase history
- Integrations you own, documented and extensible
Let's Talk About Your Customer Data
Tell us how your systems are set up today and we'll follow up with a customer data audit tailored to your business.