Link Data and Software Solutions is a family business. We started it after seeing the same retail problem from two sides: companies paying to rent software they would never own, and marketing teams who still could not see the customers already walking through the door.
Engineering
One of us trained as a mechanical engineer. That is why the work starts with how a system actually behaves, then becomes pipelines, integrations, and reporting a team can trust. The result is infrastructure you own, documented well enough that a simple change does not have to wait on a vendor.
Marketing
The other of us built a career in marketing, with instincts that started at a party school. You learn quickly that a message is wasted if you do not know who is in the room and when they are ready to act. Retail media has the same problem, with a much larger budget attached to getting it wrong.
How this started
We realized the two backgrounds were one offer. Engineering could connect the systems and replace the subscription. Marketing could turn that picture into a plan: who is buying, where they are, and when they make a buying decision.
That is how the solutions took shape. Help retailers drive more revenue, cut the cost of software they only rent, and get more from the customers who have already paid them. Customer analysis, custom infrastructure in place of SaaS, and the link between the point of sale and the marketing team all came out of that combination.
Tell us how your systems are set up today and we'll follow up with a customer data audit tailored to your business.