How well do you actually know your customers?
Most retailers have more customer data than they realize and less usable customer insight than they need. The audit tells you which is which before you commit to building anything.
What We Look For
Nine things your customer data is already telling you
We analyze your customer data across POS, ecommerce, CRM, loyalty and marketing systems to identify:
Data Gaps
Where customer identity is missing entirely: transactions with no profile attached, or profiles with no purchase history.
Duplicate Customers
The same person existing as three records across three systems, quietly inflating your counts and splitting their history.
Customer Overlap
How much of your in-store base also shops online, and how much of your email list has ever actually bought anything.
Cross-Business Purchasing
Which customers shop more than one of your brands, categories or locations, and what that is worth relative to single-line customers.
High-Value Segments
The segments driving a disproportionate share of revenue, and whether your marketing currently treats them any differently.
Purchase Trends
What is growing, what is declining, and which categories are pulling new customers in versus keeping existing ones.
Retention Opportunities
Where customers drop off, which first purchases predict a second one, and which lapsed segments are worth winning back.
Marketing Opportunities
The audiences you could be building today with data you already have, ranked by likely impact.
Attribution Gaps
Where the line between marketing activity and in-store revenue breaks, and what it would take to close it.
And Then
We do not stop at the analysis.
We turn the findings into a marketing strategy: the audiences to build, the campaigns to run and the integrations worth prioritizing. You get a plan you can act on whether or not you build it with us.
What you walk away with
- A map of every system holding customer data
- A quantified view of gaps, duplicates and overlap
- Your highest-value segments, sized
- A prioritized marketing strategy
- A recommended integration roadmap
Get Started
Find out what your customer data is already telling you.
We analyze your customer data across POS, ecommerce, CRM, loyalty and marketing, then turn the findings into a marketing strategy. Free, no commitment required.
Book Your Customer Data AuditNo sales pitch. Just an honest look at your customer data and what's possible.
Let's Talk About Your Customer Data
Tell us how your systems are set up today and we'll follow up with a customer data audit tailored to your business.